Maverick
Mixologist
Magician
From Screen to Page
Dean Serneels brings heart, humor, and showmanship to Shaken & Stirred. The documentary traces flair bartending from its gritty beginnings to its modern renaissance. Through his craft and charisma, he reveals how a simple bottle flip can unlock confidence, creativity, and a bit of magic in every bartender.
Shaken & Stirred
Dean Serneels brings heart, humor, and showmanship to Shaken & Stirred. The documentary traces flair bartending from its gritty beginnings to its modern renaissance. Through his craft and charisma, he reveals how a simple bottle flip can unlock confidence, creativity, and a bit of magic in every bartender.
Flair Bartending
Director - Beverage Applications
Dean is the Director of Beverage Application at American Beverage Marketers, where he collaborates with leading brands to develop innovative cocktail programs, product concepts, and mixology-driven content for national restaurant groups.
Beyond creation, Dean hosts more than 600 guests annually at ABM headquarters and travels globally connecting with mixologists and influencers—sharing a passion for elevated beverage experiences.
Master of Mixes
Master of Mixes by American Beverage Marketers, features Dean’s straightforward cocktail tutorials focused on practical skills and approachability.
Flair Bartending Association
The FBA is a family of performance artists supporting, celebrating, and driving the evolution of the electrifying craft of Bar Flair. Inspiring bartenders to take the spotlight they deserve and provide the tools they need to turn passion into a personal brand.
Cocktail network live
CNL provides a royalty free space for live streaming Flair Bartending events and “One Drink With…” the interview show featuring Dean Serneels and Rob Husted’s engaging conversations with Hospitality’s greatest thought leaders.
Behind every great cocktail is a touch of craft, a dash of flair, and a hint of magic. Dean Serneels believes bartending is more than mixing drinks — it’s about connecting with guests, entertaining with authenticity and expressing who you are. Through his passion for cocktail creation, flair, and performance, Dean helps bartenders everywhere find confidence in their craft and bring genuine showmanship to every pour.
Follow Dean on Instagram and watch his tutorials on Youtube.
