Training and Consulting

The impact you have left on the profession and those working within is profound. With my utmost gratitude. Patsey Christie, Mixxit trainer, Maxxium Canada

Dean Serneels

Hospitality Motivator

Speaker & Entertainer

The Mad Mixologist

Photo & Video Gallery

                                 Bar Program Consulting and Management

An innovative and creative product developer that excels at developing custom solutions.  Internationally respected performer, designer and trainer in the hospitality industry.  Respected and performance-driven achiever with an exemplary background in adult training and entrepreneurship. Visionary, enthusiastic, thrives on challenges presented in a fast-paced environment of change and diversity. Collaborative leader and sales tactician, charismatic team builder, that provides staff with the tools and inspiration to succeed and excel. An articulate communicator, resourceful and experienced in driving operational excellence in organizations.


 

 Core Bar Program Integration Competencies Include:

¬  Customer Oriented

¬  Event Management

¬  Comedic Touch

¬  Problem Solving

¬  Award Winning Trainer

¬  Charismatic Speaker

¬  Cocktail Menu Development

¬  Product Development

¬  Marketing & Promotion

¬  Service Delivery

¬  Expertise In Spirits

¬  Positive Role Model

¬  Head Office Liaison

¬  Hiring and Staffing

¬  Renowned Bartending Expert

 
Professional Experience
  
 FLAIRCO INC. - Founder And President                                     1999– present

Created three successful and distinct divisions within Flairco Inc. over
ten years. Each division is reflective of personal skills and abilities as follows:

 
Flairco Merchandising Division
¬ Invented the Flairco Flair Bottle, Flairco Portable Bar , and award
winning set of training DVDs. 

¬ Developed the Flairco brand and established a global distribution
network of over 150 distributors 

¬ Conceptualized and introduced additional products including the FAST Tender training system,
Lighted Flairco Bottles, Bacardi Flair Bottle, Professional Bartender Tool Kit, Floating Shaker Tin bar magic trick.


 Flairco Events Division 
¬ Expanded Flairco brand to incorporate competition and event production.
¬ Directed the complete staffing of professional Mixologist’s and Flair bartenders.
                                                           
Flairco Training Division

¬ Founded the Flairco Bartending Institute for the delivery of advanced
 bartender training programs attracting an international audience of bartenders. 

¬ Established training programs to deliver professional tasting techniques
, cocktail development, menu design, and flair bartending and showmanship skills for bartenders.

CORPORATE TRAINING AND HEAD OFFICE LIAISON                  1991 – present

-  Executed hundreds of on location bartender trainings. Professional consultant presiding over twenty store openings and on location trainings across North America and the Caribbean.

 BOLS Liqueurs “Total Cocktails” Trainer                                         2003-2005

¬  Communicated bar owner and bartender insights to spirit company executives and
 sales teams

¬ Originated new cocktails and menus designed to support both spirit and brand
 objectives.

¬ Promoted numerous spirit brands at industry functions and trade shows.

¬ Conceived and implemented national brand specific bartender training programs.

¬ Consulted with bar owners on bar design and cocktail menus to maximize return on
 investment

¬ Engaged in ten day intensive bartending training and research program sponsored
by BOLS.

 

Training projects highlights

Forty Creek Whiskey 2008
Bar owner cocktail workshop

New York Bar Show 2005-2008
Annual stage presentations

Intl. Trade Show speaker
Over 30 stage presentations

Fallsview Casinos 2005-2007
Multiple trainings to facilitate bartender training programs

SKYY Vodka - 2003
FBA representative and multi city bartender trainer

Sheridan College- 1997- 2001
Bartending program creator and instructor


 CORPORATE STORE OPENING DUTIES INCLUDE
¬ Handled hiring and training of staff for numerous high profile establishments

¬ Customized solutions to various challenges associated with restaurant openings.

¬ Modified bartending manuals and workbooks to ensure professionalism of approach.

¬ Led the development and maintenance of high energy atmosphere among the entire
staff.

¬ Facilitated entire bar set up solving problems for head office, construction crews and
bartenders

 

Store Opening Career Highlights

Philthy McNasty’s - 2009
Oakville – Opening

Nikki Beach Resort – 2008
Caribbean - Opening

Key Lime Cove Resort– 2008- Chicago – Opening

Casino Niagara - 2006
Quench Bar – Opening

Coyote Ugly - 2005
Denver – Opening

Famous Players - 2004 Toronto/ Montreal- Opening

Philthy McNasty’s 1997-2000 
Three store openings

Red Lobster 1996
Etobicoke/ Ottawa – Opening

SIR Corp 1992-1996
Jacks Astor’s – 4 openings

PROMOTIONAL AND BRAND PROJECTS

Design and execution of unique training programs and acting as liaison between liquor company executives, sales and marketing teams, bar owners, and bartenders.


Brown Forman - Canadian Mist – Consumer Cocktail Contest.                            2008
Hosted a four day trip for two to New York City as part of a Canadian Mist Cocktail contest.
Conducted a training session and tour of New York bars.

Barmetrix Canada- National Director of Training                                             2006-2007
Coordinated with Angus Winchester in both the establishment and launching of a national
bartender training program utilizing the Barmetrix’s bartender training software and
program outline.  

Flair Bartenders Association - Co Founder and Director                                   1998-2005
Contributed in an active role in networking thousands of bartenders globally via the launching
 of the Flair Bartenders Association. Involved in organizing, hosting and announcing many
 international bartending competitions across North America.

SKYY Vodka/ Style Magazine                                                                                              2004
Oversaw and coordinated training over a hundred consumers with ten assistant bartenders at
a consumer cocktail workshop hosted by Style Magazine and Skyy Vodka.

Spirits Education
  

 

Tours, Tasting, Trainings

Collaborated on or attended tasting and bartending technique workshops with some of the world’s most knowledgeable spirit industry professionals including;
 
John Hall- 2008
Forty Creek Whiskey
 Tony Abu Gamin,
Dale DeGroffe 2007 -Finlandia
 Angus Winchester- 2006
Barmetrix Global
Jimmy Bedford- 2005
Master Distiller - Jim Beam
Gary Regan-2004
Cocktails in the Country
 Philip Duff -2003
Director of training – BOLS