Dean Serneels

“Here was something strange and wonderful: a man whose sole occupation was to mix outlandish drinks. He was the bartender; equal parts chef, juggler, and magician, the unsung hero of the cocktails golden age.” William Grimes - "Straight up or on the rocks"

Dean Serneels

Hospitality Motivator

Speaker & Entertainer

The Mad Mixologist

Photo & Video Gallery

Dean Serneels - Inventor, Hospitality Consultant, Entertainer, Motivator.


As the product designer and founder of Flairco Inc. Dean provides the company with many new product ideas and innovations. It is Deans original invention the Flairco Flair Bottle and the creation of an international newtork of over 150 distributors that has assisted in the tremendous growth of professional Bartending internationally.   Dean has since established himself as a sought after speaker and hospitality trainer. His boundless energy leads his unique ability to motivate bartenders and other hospitality employees to reach for higher standards. This wesite outlines the skills and resumes of this accomplished inventor, entrepreneur, motivational speaker and hospitality trainer.

To hire Dean for Hospitality training or Corporate Entertainment please email events@flairco.com




"When you say Flairco, you are talking about quality and support for the sport."
Christian Delpech- 15 time World Champion Flair Bartender.

Bartender
Dean Serneels
Dean is very active in the bartending community and has won many awards. It is a lifetime of dedication to the sport and presentation of bartending that has won Dean over 22 awards in the past 14 years. These awards include Flair bartending and Mixology competition awards. Some of the most prestigious of Dean’s awards are for contributions to the industry through corporate training, personal coaching of bartenders or assisting in running bartending competitions and promotional events.


 "Dean is an Idea factory" Andrew Walmsley - Sam and Daves- Japan

Largest Training Impact 06-07
Dean’s public appearances take him all across North America to bar and restaurant shows and TV appearances.  He has appeared on many television programs from Local news and the Comedy Network to Country Music Television and the Food Network.

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